Religious and Philosophical Aspects in Melville's Moby Dick Essay

Strict and Philosophical Aspects in Melville's Moby Dick - Essay Example The two are detached and stay in segregation with the sole reason for researching strict issues the world over. Ahab doesn't put stock in the scriptural story of creation in the Garden of Eden. Rather than having a longing for profound sustenance, he remains firm and goes up against underhandedness. The solidness is represented by a whale in the book (Melville; pp.178-179) Ishmael sees Ahab as a powerless man who is simply subsequent to avenging for the transgressions he submitted. Despite the fact that Ahab affirmed Christianity, he was only a wolf in sheep's clothing who was just stowing away in the majority. Then again, another character by the name Starbuck is uncertain about how God ought to be indicated regard. People have shortcomings that occasionally detach them with their producer. So as to fabricate a relationship, they should defeat their inside feelings and shortcomings and respect their creator. Because of the insolence, the implied Adam appeared to the creator, he is k illed from the universe. In contrast to Ahab, Ishmael, who watched the lessons of his producer is honored hugely (Melville, pp.153-156). The attributes exhibited by the characters in Melville’s work are an away from of his strict convictions. He utilizes the Whale to represent the idea of God. God has extraordinary powers and is both ubiquitous and transcendent. Ahab attempts to conflict with the desire of God and attempts to intrigue with Satan. Melville is of the view that the individuals who conflict with the desire of God are probably going to be rebuffed harshly (Melville, pp.483-484). In the book, a Priest by the name Mapple utilizes Jonah in for instance of an individual who went in opposition to the desires of God. Thusly, the fish gulped him. As per the minister, we can't respect God before we respect ourselves (Melville, pp.344-345) Melville exhorts that we ought to forego our own wants for revering the Lord. Ishmael comes out as a character whom God needs people to be while Ahab is shown as a disfavor to religion. Ahab rehearses

Product positioning Essay Example for Free

Item situating Essay What do you do? Remember that the inquiry must be replied from the clients perspective and unmistakably state what the item accomplishes for the client. Clients create feelings about organizations and items, and the situating of each in the brain of the client consistently happens comparable to the opposition or the clients different other options (which may incorporate sitting idle). While advertising interchanges have an influence in building up the ideal position, its important that as a general rule clients make up their psyches dependent on a more extensive territory f factors, including bundling, valuing, item execution, references and media proposals. Situating basics: Positioning is the single most prominent effect on a clients purchasing choice. Every client assesses items in the market as indicated by their psychological guide of the market. Situating exists in clients minds, not in situating explanations. Individuals don't effectively or readily alter their perspectives on an items situating. Situating must initially show an items importance, utilizing acceptable, trustworthy, nd true terms. Making the item simpler to purchase through viable situating makes the item simpler to sell. Mapping the market Mapping the market includes distinguishing and marking out the most important client sections. It empowers you to set up and conceivably control how your item is seen as far as advantage and separation. Advantage: The favorable position passed on by the item to the objective client dependent on his convincing motivation to purchase. makes you interesting in the commercial center, simultaneously bearing significance to the Positioning layout The situating format can assist you with expressing the basic offer that your item gives to an objective client and the market. It must distinguish the: target client or market convincing motivation to purchase items arrangement inside another or existing class key advantage that legitimately addresses the convincing motivation to purchase essential elective source (I. e. , contender) of a similar advantage key contrast or purpose of separation Positioning articulation The situating layout empowers you to make a situating explanation, which xplains what your identity is, the thing that you offer, whom it is for, and why it is significant and convincing. The situating proclamation should meet a few key rules: It adequately distinguishes the objective client or portion, and makes the circumstance understood and justifiable. It makes your case (and related advantage) succinct, particular and convincing, and underpins it by dependable proof. It makes the separation articulation compact, solitary, convincing, and acceptable, and it mirrors the objective clients properties and condition. It finishes the lift assessment (I. . , it tends to be clarified in a couple of words). Utilizing the layout, a situating explanation can be organized this way: For (target client or market) Who (have a convincing motivation to purchase) Our item is an (items position inside another or existing class). That gives (key advantage that legitimately addresses the convincing motivation to purchase) Unlike (essential elective source (I. e. , contender) of a similar advantage) Our item (key distinction or purpose of separation according to the particular objective client) Positioning and market type In another market, you should characterize the market and your companys place inside it. This includes situating your organization to visionary purchasers as an idea chief inside a rising, exceptionally encouraging business sector class. You should likewise exhibit your items advantage or upper hand against existing items and business as usual. In a current market, the situating changes. Here, it must exhibit to tenable and thorough alternative for the clients needs. So as to accomplish the ideal situating, your correspondence should plainly verbalize your exceptional purposes of separation.

Bahrains Uprising Essay Example | Topics and Well Written Essays - 750 words

Bahrains Uprising - Essay Example Quite a long while have seen discontent on the ascent among the individuals just as developing requests for the right to speak freely of discourse, autonomy of the legal framework, the arrival of political detainees, and another constitution. The wellspring of discontent is clear toward the start of the Bahraini uprising at the time of Arab spring, yet the method of engendering of the discontent could be bantered from various perspectives with significant conflict concentrating on whether online networking had a huge effect in the Bahraini uprising (Wehrey, 2013). Howard and Hussain (2011) tended to the issue of online networking in the uprising offering various thoughts while Wehrey (2013) gives his perspectives on the Pearl Roundabout uprising in his 2013 article titled ‘Bahrain’s Decade of Discontent’. Howard and Hassan (2011) are of the assessment that computerized media is the thing that helped in turning network explicit, restricted and individualized differ ence from its unique setting into developments that were intended for shared complaints and which gave a chance to activity. Wehrey (2013), then again, indicates that while advanced activists in the Middle East are to be credited with certain achievements like recording police severity, the fundamental social, strict, political, and verifiable angles engrained in the uprising far exceed the effect of online networking in starting the fights. The perspectives with respect to the effect of internet based life in the Bahraini Uprising may vary, yet unquestionably, shared conviction exists dependent on the common energy for generally speaking change in the system from the current abusive one to a progressively majority rule one. The common concern communicated in the two articles is the need for changes in the political arrangement of Bahrain. The social changes in Bahrain are an aftereffect of a progression of aggregate issues that have driven the individuals to look for change in powe r dynamics.â

Real California Cheese Essay - 275 Words

Real California Cheese (Essay Sample) Content: WritingReal California CheeseCustomer's NameCustomer's Grade CourseCustomer Tutor's Name6th October, 2010Analysis of the Happy Cows' CampaignAn integrated marketing strategy was mandatory to promote the sales of Real California Cheese. The campaign used was the Happy Cows' developed by the California Milk Advisory Board, CMAB. After Deutsch LA advertising agency was hired, its first task was to develop a creative plan to promote California cheese. The first idea was to concentrate much on California itself other than the cheese (Realcaliforniamilk.com). The conceived idea was that California cheese was a better option because it was derived from the contented cows of the state. This agency developed a campaign with the tagline Great Cheese Comes from Happy Cows: Happy Cows Come from California.' This humorous tagline plays a major of convincing the people that a healthy cow will provide healthy milk for producing quality cheese (Kaynak 12). Since California is a state enjoyed for its beautiful features and sceneries, the strategy was successful.All new ads suggested that California milk was the best and produced by healthy and satisfied cows. All the other advertising campaigns and commercials ended with cows grazing in the beautiful pastures of California and the tagline Great Cheese comes from Happy Cows' accompanied them. It was also necessary to extend this campaign to media including radio, television, and use of a website. After successful television commercials, radio ads were necessary because the people had the idea of the Californian Happy Cows in their minds. The use of website enabled consumers to link to the Happy Cows' campaign and watch all television advertisements and also buy cheese online (Hartline 18). Calendars and desktop wallpapers for Happy Cows were also presented on the website. In 2004, the Happy Cows campaign was used in markets where the Californian cheese had an outstanding presence. After 2004, Real California chee se was distributed to the national level. As well, the promotional and advertising efforts were expanded to increase sales.From the manner in which the marketing strategy was designed, the consumers were easily persuaded of the quality and sweetness of California milk used to produce Real California Cheese. The design guarantees quality of cheese from satisfied cows (Hartline 33). The tagline hence encourages more and more people to use the product hence increasing sales. Also, the use of various media to advertise the product promoted the Happy Cow strategy for Real California Cheese. The ingenuity behind this strategy has made it successful (Realcaliforniamilk.com).Importance of Real California Cheese Certification MarkThe Real California Cheese certification mark in the implementation of positioning and Integrated Market Concept (IMC) programs played a major role and importance in marketing the product. The first role was to create a compelling and distinct identity which became the focal towards an integrated communication. Due to the wide range of products promoted by the CMAB, it was necessary to create a Real California Cheese seal to act as a certification mark to be used by used by consumers in identifying California's natural cheese. This played a major role in promoting different varieties of Cheese from different markers who met the qualifications for using the seal when packing their cheese (Belch Michael 26).The seal created has the beautiful sceneries of California with rolling plains, a rising sun, and cheddar cheese-colored background. This seal assured the consumer that the purchased cheese in naturally Californian (Kaynak 44). Also, the sale was placed on all Real California Cheese (RCC) coupons, table tents and restaurant menus. Therefore, the designing and placement of the RCC certification mark is a very important element of communication that reinforces the marketing message while maximizing the awareness of the consumers (Paley 28). Th erefore, I am persuaded that this certification of the Real California Cheese contributed a lot to the marketing of the product to the consumer. It gave it an outstanding identity making it easy to identify, purchase and consume. After 2004, a nationwide strategy was favored by the certification hence improving sales of Real California Cheese.Role of Real California Cheese: Constrains and PersonalityAdvertising is a very important tool in marketing. After many years of advertising Real California Cheese, it was necessary to intensify the use of newspapers, outdoor executions and magazines to promote the product. In 1995 there was the need to take a more realistic approach. Later in 2000, a newly hired agency, Deutsch LA, developed a new strategy to promote the marketing of California cheese. Advertising was hence an appropriate strategy in promoting the marketing of Real California Cheese (Gauzente Ranchord 59).There are some constrains faced by the advertising agency in the develo pment of a new campaign. Competition was imminent during the time of creating the new advertisement strategy. Also, lack of attention from the customers impacted negatively on the new campaign. It was therefore necessary to come up with a new and creative marketing approach. This saw the need of hiring new advertising agencies to address the constraints (Belch Michael 65). The newly conceived idea was to focus on the Californian idea rather than on cheese itself. However, this new idea was applicable in the marketing of the product.According to me, I strongly believe that the personality created here was classic and beneficial. The new concept of increasing media advertising informed many consumers about the product. Also, the uniqueness of Real California Cheese accompanied with a certification mark improved the personality hence promoting the sales of cheese. The adopted tagline for the adverts also worked miracles for the Californian cheese. However, there are several pros and c ons from this kind of marketing strategy developed for the Real California Cheese.The major advantage of the strategy is that it gave the impression that California is home for dairy farming and also offers good climate for milk harvesting. This encourages the buyer to give it a try hence increasing the quantity of sales. The strategy also came with a unique image of California hence securing the trust of the consumers. The certification mark encouraged the consumers that quality products were being delivered (Hartline 34). All these strengths of the new strategy saw increased sales of the product. The major cons of the strategy are monotony, lack of specificity and financial constrains. Right from the beginning, the strategy incurred a lot of expenses, monotony and lack of accuracy. However, these cons did not succeed as compared with the pros of this new advertising strategy for the product.Role of Consumer PromotionWith the new advertising strategy, there was the need to employ c onsumer promotions. These inform the consumer of the product's existence. Also, this offered a chance to the consumer to try using the product. The next thing was creation of awareness hence encouraging the consumers to begin using the product. The major strategies used to market the cheese products are promotions, improved public relations in every new market zone, and advertising. While all these strategies played specific roles in marketing the product, advertising played the greatest role here.Advertising informs the consumers of the product's existence, provides useful information it is recommended, and educates the consumer on how to use it. I therefore believe that the complexity of the advertising process for Real California Cheese playe...

The Outbreak Of Shakespeare s Oedipus The King

Justin Prine Professor Messerschmidt Lit1000 8 October 2014 The Outbreak of Plague in Thebes During the course of Oedipus The King, Oedipus sets off on a journey to free himself from a fate that he just can not stand the thought of. Along the journey Oedipus comes upon the city of Thebes. This city has just had their king (Laius) killed and now Creon is under control of the city. Oedipus is given the thrown after he helped free the city from a sphinx that has been been guarding anyone that plans on going in and out of the city. Oedipus is seen to be a hero because no one could solve the riddle that would get rid of the sphinx until he arrived at the city. As Oedipus enters the city he starts to realize the major plague and disease in†¦show more content†¦As we all know after achieving the thrown in Thebes Oedipus marries his mother (Jocasta) and has kids with her. This so called link between plague and sexuality is definitely shown here because there is incest in the family even though it is not realized. Looking at this play from a western point of view we could easily determine that the incest that is going on has caused this plague. One of the simplest ways of determining why this plague has struck Thebes is the fact that it has been caused by the gods. The possible reason that the gods are causing this plague to break out is because Oedipus has tried to escape his fate that he will kill his father an marry his mother. The fact that Oedipus is trying to defeat what the gods have planned would be highly insulting to the gods and they want his to be punished in the form of plague. Once Oedipus reaches out to the gods by sending his brother-in-law, Creon, to Delphi he finally realizes that he has to bring the previous king s death to justice. So far in the play Oedipus still thinks that he has beat the gods and avoided his fate. This arrogance could possibly have angered the gods causing the many bad things to come to Oedipus s city. By trying to defeat the fate that the gods have given him he has in turn hurt the whole city. Now keep in mind Oedipus does not realize that he is the reason for the plague but nevertheless is still responsible for it. Sophocles has definitely created a link between

Masculinity Theory - 1630 Words

Google defines masculinity as a possession of qualities traditionally associated with men, using, handsome, muscled, and driven, hes a prime example of masculinity as their example. Although this definition of masculinity is common, it is undeveloped and exclusive to other forms of masculinity. Sociologists such as Raewyn Connell, Eric Anderson and Michael Kimmel have formed their own theories and definitions of masculinity. In this course, we have read an excerpt from Eric Anderson’s, Inclusive Masculinities, Raewyn Connell’s, Masculinities and Gender; In World Perspectives, and Michael Kimmel’s book, Manhood in America; A Cultural History to answer questions about the social construction of masculinity, how it is performed, how it†¦show more content†¦In his book, Inclusive Masculinities; The Changing Nature of Masculinities, Anderson analyzes homophobia, the development of homohysteria (â€Å"homosexually-panicked culture in which suspicion [of ho mosexuality] permeates†) and the change in the dynamics of male relationships. Anderson also analyzes Connell’s HMT and suggest that while her theory may have been a useful way of understanding masculinities in the late 1900’s, masculinity is evolving. Anderson explains how the HMT suggests that masculinity ascribed, constant and one has little to no chances of climbing the gender hierarchy. After doing research on athletes and college students and realizing that HMT could not account for the relationship dynamics of these young men, Anderson developed an opposing theory—the inclusion theory. The inclusion theory suggests that male relationships are evolving and that social stigmas towards homosexuality are decreasing as well as misogynistic views/opinions over time. Anderson believes that, although some may continue to hold conservative beliefs about masculinity, there is a movement among younger generations that is more accepting and encouraging of fluid presentations of masculinity. Michael Kimmel’s, Manhood in America; A Cultural History, traces masculinity over time, starting in colonial times to present day. 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That is, no one should be forced to live by what are claimed to be traditional norms and gender roles due to Christianity’sRead MoreLearning How to Fear in Popular Media Essay652 Words   |  3 Pagesfemininity by massaging his muscles as a sign of attending to the mans desires. In the hook, 50 Cent states he does not fit the stereotypical image of a pimp with a Cadillac and perms, but nonetheless he is a pimp. By implementing the Code of the Street theory, one can assume that 50 Cents uniqueness should earn him more respect in the pimping community because he does not resort to the clichà © pimp image in order to be successful (Contreras 467). In the first verse, the scene is focused on 50 Cent withRead MoreMasculinity as Homophobia by Michael S. Kimmel1532 Words   |  7 Pagesin public. In Michael S. Kimmel’s work, Masculinity as Homophobia, he reveals the great secret of all men: We are afraid of other men. Kimmel urges the reader to realize that men are grouped into very distinct and limiting meanings of masculinity. He states that men, whether consciously or subconsciously, fear being ostracized as being too feminine by other males, and it is this fear which continues a cycle of homophobia and exclusion within masculinity. Men are all putting on a mask, in an attemptRead MoreHow Does Biological Sex Affect Society?899 Words   |  4 Pagesfollow. The first value of manhood, is to not be female. Since western culture is a patriarchy, we view womanhood as an immediate assault on that power structure. This means that when men bring feminine energy into a space that are threat to the masculinity on other men which is a problem. This reminds of me of times I seen young boys get scolded for having a â€Å"limp hand.† Even something as small as the way you are bending your wrist cannot be feminized. 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Mental State Exam Process

Question: Discuss about the Mental State Exam Process. Answer: Introduction: According to Mental State Exam (MSE), the thought form or process is the formation of thoughts that are logical and consistent (Akiskal 2016). These thoughts are inferred through a persons expression of ideas and speech. There are many characteristics that help to study the thought form in a person. Firstly, the person makes comments that are highly irrelevant showing derailment or loose associations. Secondly, there is tangible thinking or flight of ideas that shows change of topics. Thirdly, there is circumstantial thinking reflecting extreme vagueness. Fourthly, the person use nonsense words and use of halted speech. There is also blocking or thought racing (Arevalo?Rodriguez et al. 2015). The evaluation of a persons thinking according to their thought nature or content. It is characterized by delusions like the false beliefs are rigidly held that are not consistent or relevant to a persons background (Hom et al. 2015). They have unreasonable belief or overvalued ideas. They are preoccupied and experience depressive thoughts. They are inclined to homicidal ideation, aggression, self-harm or suicidal attitude. They have repetitive thoughts about a catastrophic outcome accompanied by compulsive behavior. They also suffer from having heightened or generalized anxiety with unexplained reasons (Haller et al. 2014). In the given case study, Annabelle showed disturbances in her thought content and form. She wringed her hands and paced showing that she is in constant danger or fear indicating anxiety. While interviewing her, she frequently interrupted and changed topic showing tangential thinking signifying problems in thought form. During the interview, she smiled, muttered and said that it is in her veins showing sores on her arms that she was constantly picking up indicating self harm. She also showed derailment or loose associations with the reality when she changed her topic from sores on her arms to falling of the planet. She showed sudden disappointment and sob in distress saying that the children are getting hurt that indicated obsession about a catastrophic outcome. According to MSE, perceptions are sensory experiences that include disturbances like hallucinations, illusions or dissociative characters (Fnelon 2013). The screening is important to detect mental health conditions like mood disorders, severe anxiety or psychosis. The auditory hallucinations are widely known in which a person does self talk or hear inner voice. A person also hears instructive voices telling them to do something. In some cases, hallucinations are accompanied by extreme distress or fear. Illusions are also experienced in which a person perceives things in an unusual or unrealistic manner. The dissociative symptoms consist of the depersonalization and derealization in which a person feels that the surrounding objects are not real and feels detached from one respectively. In the given case study, Annabelle has disturbances in both visual and auditory senses experiencing hallucinations with false auditory and visual perceptions. During the interview with her mother, she stared at the ceiling and then shouted in distress saying shut up as if she heard a loud noise. Again she looked up at the ceiling she could hear children being hurt and on hearing that she slumped to the floor shouting in distress. This is related to auditory hallucinations experienced by Annabelle. In the meanwhile, she stopped screaming and slides down the hall saying to forgive her and she does not mean to hurt anyone. As said by her mother, she locked herself in the room and spoke to herself indicating auditory hallucination in which she could hear voices talking to her. She also showed dissociative symptoms as she locked herself in the room showing loose associations with her family and friends. Her looking at the ceiling terrified indicates that she experienced visual hallucinati ons. The affect and mood are one of the domains that are assessed during the mental state examination (Cumming et al. 2013). According to MSE, relationship between mood and emotional effect is like the weather and the season. The emotional experiences of a person over a prolonged period of time are defined as mood (Godefroy et al. 2011). The affects is defined as the immediate response or expressions related to emotions. The mood can be explained by happiness in terms of lowered, elevated, depressed or ecstatic. The irritability could be explained by explosive or calmness. Stability also defines mood of a person. A patient describes mood in their own words in terms like anxious, angry, euphoric or apathetic. Affect is the non verbal form of behavior described by apparent emotions conveyed by a person. It could be measured by many parameters like range, reactivity, intensity, mobility or in terms of appropriateness. It may also be described by the range in terms of flat, blunt, restricted or expansive. The appropriateness is assessed in terms of congruence, inappropriateness or appropriateness. The labile or stable with regard to stability defines affect (Andreassi 2013). Annabelles mood is very fluctuating and there are disparities in the range and intensity of her effect. She showed extreme sadness and distress while she was brought to the Emergency Department. At the first instance, she showed pangs of fear while she was pacing down the corridor and wringed her wrist. Her gaze and manner ranged from fear to being hostile. Her intensity of the effect is incongruous as she was not in harmony with her surroundings. She also showed flat or heightened intensity describing her range of effect. At times she showed heightened range while looking at the ceiling intensely, sweating palms and dilated pupils. And the next moment she was blunt showing reduction in the range effect. During her interview, she approached with a smile indicating happy mood and the next moment she looked terrified. She showed explosive mood while she denotes that she could hear childrens voices seeking help. She was unstable as she could not sit still for a while and was incongruent towards the older women trying to relax her. Abnormalities in terms of activity that includes abnormal movements, level of activity in a person, arousal and observations of the patients eye movements (Andreassi 2013). The attention to ones behavior is important during an examination especially to non verbal communication. The MSE examination provides information about Annabelles emotional attitude, behavior and her appearance. Annabelles behavior was quiet weird. When she arrived she was odd in her dressing. She was dishevelled and dirty. Initially after entering the cubicle she appeared to be scared, terrified with sweating palms and showed a feeling of suspicion. Her behavior was confusing as in one moment she smiled and then muttered in herself in the next moment. Her behavior demonstrated a tendency of self harm as wringed her wrist and picked up sores in her hand. Movement of her eyes was denoting a state of heightened level of anxiety. She had difficulty in concentrating over one thing as she was switching topics before any of it could be well understood or interpreted. Moreover her speech was disorganized that made the communication with her more difficult. It was clearly evident that the client had distorted perception. After arriving the cubicle her behavior changed into several forms and her face expressed variety of feelings from happy, sad, depressed, stress, despair, and furious. Her sudden tr ansition to aggressive and agitated form by screaming and sliding down the wall was irrational. Again transforming soon into distressed and despair girl crying for hurting children without any explaining were clear symptoms of psychosis. Her behavior and responses were suspicious. It was not realistic as she appeared to feel, see, hear things that were not existing. Whatever she spoke was completely disorganized and appeared to based on false beliefs. Either she was hyperresponsive or unresponsive. Overall her behavior was odd and erratic which indicated her experiencing hallucinations, delusions which are the clear symptoms of psychosis. References Akiskal, H.S., 2016. The mental status examination. InThe Medical Basis of Psychiatry(pp. 3-16). Springer New York. Andreassi, J.L., 2013.Psychophysiology: Human behavior physiological response. Psychology Press. Arevalo?Rodriguez, I., Smailagic, N., Roqu i Figuls, M., Ciapponi, A., Sanchez?Perez, E., Giannakou, A., Pedraza, O.L., Bonfill Cosp, X. and Cullum, S., 2015. Mini?Mental State Examination (MMSE) for the detection of Alzheimer's disease and other dementias in people with mild cognitive impairment (MCI).The Cochrane Library. Cumming, T.B., Churilov, L., Lindn, T. and Bernhardt, J., 2013. Montreal Cognitive Assessment and MiniMental State Examination are both valid cognitive tools in stroke.Acta Neurologica Scandinavica,128(2), pp.122-129. Fnelon, G., 2013. Hallucinations associated with neurological disorders and sensory loss. InThe Neuroscience of Hallucinations(pp. 59-83). Springer New York. Godefroy, O., Fickl, A., Roussel, M., Auribault, C., Bugnicourt, J.M., Lamy, C., Canaple, S. and Petitnicolas, G., 2011. Is the Montreal Cognitive Assessment superior to the Mini-Mental State Examination to detect poststroke cognitive impairment? A study with neuropsychological evaluation.Stroke,42(6), pp.1712-1716. Haller, H., Cramer, H., Lauche, R., Gass, F. and Dobos, G.J., 2014. The prevalence and burden of subthreshold generalized anxiety disorder: a systematic review.BMC psychiatry,14(1), p.1. Hom, M.A., Stanley, I.H. and Joiner, T.E., 2015. Evaluating factors and interventions that influence help-seeking and mental health service utilization among suicidal individuals: a review of the literature.Clinical psychology review,40, pp.28-39.